Tenth graders learn the subtle ways advertising hides in plain sight — native ads that look like articles, sponsored posts, influencer promotions, and product placement. They also learn about disclosure, the label that’s supposed to reveal when content is paid.
Students will be able to…
Not every ad looks like an ad. How do brands blend promotion into content — and how are you supposed to know?
Project this and match each advertising term to its meaning — tap the term, then tap the meaning.
Tap any phase to open the teacher moves and student actions.
Not every ad looks like an ad — how do brands blend promotion into content?
Students explore.
Students practice.
Students apply.
Students close.
Aligned to the Common Core ELA Standards (informational literacy) & NAMLE media-literacy competencies.
Analyze purpose & rhetoric.
Analyze media motives.
Identify hidden advertising.
Evaluate claims & reasoning.
Preview the three formative checks. Tap “Sample answer” to see what mastery looks like — hide them before you print for students.
Have students find one example of hidden advertising and check whether it was disclosed. A printable native-ads sheet is in the ELA library.
Tap a card to flip it, then rate whether you knew it. Built from this lesson’s vocabulary.
A quick self-check with instant feedback, drawn from this lesson’s key terms.
A print-and-go review sheet with a built-in answer key. Tap “Show answer key” to reveal answers, or print the clean version for students.